Russ and Randy Podcast

Healthcare and Medical Internet Marketing ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs v...
This episode discusses simple ways to improve your website by making it more engaging and current...but without the labor of creating new, refreshed content.  Though the best "fix" for any website is the routine injection of fresh content, many website owners aren't able maintain this level of p...
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This is our 100th episode.  We ask each other "What are your favorite episodes?"  We reflect about the messages we hope we are sending to you and talk about our favorite topics and themes.  We also talk about what the most popular topics you, our listeners, have enjoyed.  We thank you for hangin...
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As SEO consultants, Russ and I are often asked "What do I post on my website"?  It's simple, your content should be educational.  Your content should teach your patients whether it's on a website, YouTube, or social media platform such as Facebook.  Educational content does more than just each y...
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Carrie Nixon, Esq. is the managing member of Nixon Law Group and CEO of HealthNexus, a healthcare reform and innovation consultancy.  As a healthcare attorney well versed in the digital age, we query her about specific legal documents needed to appear on your medical website.  Specifically, we q...
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Randy interviews Chris Panebianco, the chief marketing officer (CMO) of Bankers Healthcare Group (BHG).  BHG caters to healthcare professionals with medical practice financing, loans and other financial services.  Chris talks about how "marketing" to healthcare has changed over his career and th...
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What are the best practices for the length of your website articles (posts), podcast episodes and videos?  When deciding, consider the follower and SEO.  It's a constant battle, but there seems to be some middle ground where you can engage your follower AND satisfy best practices for SEO.  We ha...
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Even if you were an expert in ALL fields of medicine, you would surely have a few "favorite" conditions you'd rather treat versus others.  In this episode we simply highlight that you should create a digital footprint (website, social media, YouTube) which reflects your expertise AND how you env...
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HTTPS means your website is safe.  Converting your website to HTTPS means your site can be trusted, your visitors' information is safe and the content on your site is legitimate.  HTTPS requires obtaining an SSL certificate for you site.  The SSL is website specific, can not be transferred and m...
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Russ and Randy query what platforms could replace the marketing utility of a website, that is, if you didn't have a website, what would be the next best platform to market your practice? We investigate alternative ways of marketing digitally without a website.  What would you do?  Russ like a fe...
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A few years ago, Geisinger Medical Center needed fill staff physician slots.  They chose the typical route of using direct mail to advertise their openings.  Their marketing stretegist convinced them to simultaneously try to market the openings on the Geisinger FaceBook page.  This is a very cle...
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