Russ and Randy Podcast

Healthcare and Medical Internet Marketing ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs v...
Relevant, refreshed and regular are the 3 Rs of SEO.  These 3 concepts will give you a better understanding of what sites get ranked well and why.  In addition, you'll understand SEO even better looking through the lens of the consumer, aka web serfer, aka your next patient.  Websites that pay a...
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In this episode we explain the process of SEO for your YouTube videos.  Optimizing videos requires attention in 5 different fields of the "information and settings" tab of your video.  Though optimization really relates to anything to improve views of the video, we are restricting this episode t...
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Getting your YouTube videos to rank well takes a little more ingenuity  than getting your webpages to rank on the other search engines using traditional SEO approaches.  Video is difficult to index, whereas text articles on your web site are easiest, but it can be done.  The secret is to do ever...
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Whatever content you are publishing on your website or social media, is it valuable?  While all health providers tend to discount the value of their services, we tend to discount the value of our articles, newsletters, videos and podcasts. Here are some easy questions you can ask to evaluate the...
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Let's start off the new year with some realistic ground rules for your digital marketing plans.  Whatever you plan, make your goals achievable (realistic), enjoyable and with clear cut goals.  Marketing in healthcare is tough enough, why be hard on yourself.  We'll cover 10 easy to implement sug...
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This episode discusses simple ways to improve your website by making it more engaging and current...but without the labor of creating new, refreshed content.  Though the best "fix" for any website is the routine injection of fresh content, many website owners aren't able maintain this level of p...
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This is our 100th episode.  We ask each other "What are your favorite episodes?"  We reflect about the messages we hope we are sending to you and talk about our favorite topics and themes.  We also talk about what the most popular topics you, our listeners, have enjoyed.  We thank you for hangin...
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As SEO consultants, Russ and I are often asked "What do I post on my website"?  It's simple, your content should be educational.  Your content should teach your patients whether it's on a website, YouTube, or social media platform such as Facebook.  Educational content does more than just each y...
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Carrie Nixon, Esq. is the managing member of Nixon Law Group and CEO of HealthNexus, a healthcare reform and innovation consultancy.  As a healthcare attorney well versed in the digital age, we query her about specific legal documents needed to appear on your medical website.  Specifically, we q...
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Randy interviews Chris Panebianco, the chief marketing officer (CMO) of Bankers Healthcare Group (BHG).  BHG caters to healthcare professionals with medical practice financing, loans and other financial services.  Chris talks about how "marketing" to healthcare has changed over his career and th...
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What are the best practices for the length of your website articles (posts), podcast episodes and videos?  When deciding, consider the follower and SEO.  It's a constant battle, but there seems to be some middle ground where you can engage your follower AND satisfy best practices for SEO.  We ha...
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Even if you were an expert in ALL fields of medicine, you would surely have a few "favorite" conditions you'd rather treat versus others.  In this episode we simply highlight that you should create a digital footprint (website, social media, YouTube) which reflects your expertise AND how you env...
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HTTPS means your website is safe.  Converting your website to HTTPS means your site can be trusted, your visitors' information is safe and the content on your site is legitimate.  HTTPS requires obtaining an SSL certificate for you site.  The SSL is website specific, can not be transferred and m...
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Russ and Randy query what platforms could replace the marketing utility of a website, that is, if you didn't have a website, what would be the next best platform to market your practice? We investigate alternative ways of marketing digitally without a website.  What would you do?  Russ like a fe...
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A few years ago, Geisinger Medical Center needed fill staff physician slots.  They chose the typical route of using direct mail to advertise their openings.  Their marketing stretegist convinced them to simultaneously try to market the openings on the Geisinger FaceBook page.  This is a very cle...
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Your website does not need to outrank the entire world.  To be successful, your website needs only to outrank your competition in the communities and areas that you serve.  Focus on ranking in the zip codes of those areas.  Google search your competitors - similar practices who also have an acti...
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Relevant content is content which is meaningful, interesting or memorable on the web.  Content that is not relevant is spam.  Whether on your website or social media platform, your published content has to provide value for it to be consumed.  Relevant content will be opened, read, remembered......
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Scarcity marketing is no longer healthcare's best marketing principle. As sources of health information, practitioners' value to our patients has decreased as Google and the Internet have provided competition. This creates a unique opportunity for health providers to market effectively. The prac...
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Every website should be a blog.  Period.  Is yours?  Blogs were initially a fad, but the ability to easily add content, the basis of SEO, has established their value as the best website platform.  SEO is based on content. Blogs, aka content management systems, are best suited for SEO and the sea...
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Transparency is a funny word in medicine.  We don't use it much in medicine, but it is the method by which you become human and relevant to your audience.  Transparency makes you believable.  Transparency is how you begin the process of engaging your reader.  In the digital age, prospective pati...
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