The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors,...
Writing a great book is a good start. But it's only a start. After that comes the marketing, which is every bit as important as the writing.  'If you're not going to be the biggest champion for your book, who is?' asks Pete Williams. The author of several best-selling books and head of Preneur M...
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Elaine Halligan has an extraordinary story. Her journey to becoming one of the world's leading parenting experts began with her own son's difficulties at school and her determination to do whatever it took to allow the amazing potential she saw in him to flourish. But when it came to writing the...
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'While we're doing one thing, let's just do it as well as we can and make sure we are spending our time, of which we have so little, let's spend it wisely.' Ben Hunt-Davis knows a bit about focus. As part of the 'Sydney 8', who revolutionised the approach to rowing training and brought home Go...
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'A 20th-century leader was very analytical, it's all about the drill-down into detail and numbers. But frankly, that did not serve us very well, and that's partly what led to everybody being blindsided by populism. So we say, in the 21st century, you can do analytical, but you have to do parent...
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"You've got to ask yourself what is more important. Is it selling books, or starting a movement?" Sam Conniff Allende is in the business of movement-making. A young entrepreneur himself, he’s since inspired a generation of young entrepreneurs and hustlers, and when he decided it was time to writ...
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'Now, I look at work and life and what I know in a different way, it's almost like I'm attuned to looking for opportunities to bring my thinking together and get it out there by way of a book.' Michelle Sales never thought of herself as a writer. She didn't even particularly enjoy writing her bo...
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'The first draft of the manuscript is just ugly. There are pieces, and parts, and this part doesn't match that part. It looks like a Frankenstein monster. And that's why I call it Frankendraft. It sets that expectation low, that this will be an ugly, ghoulish creation with parts and pieces stuck...
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'When you're being creative, all you're trying to do is see the same things differently, and from that, see if you can drive new ideas, solutions and new value.' Ayse Birsel, multi-award-winning designer, decided to try an experiment. She tried to catch herself being creative and reverse enginee...
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This is a very special episode for lots of reasons. Firstly because it's shorter than usual. Secondly because much of it was recorded live at one of the most memorable book launches I've ever attended. Thirdly because Michael Brown, the author of My Job Isn't Working: 10 proven ways to boost you...
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A hand-picked selection of treasures from the last few Extraordinary Business Book Club episodes, with the focus on other people - how can they help you write a better book, faster, what impact will your book have on them, and how can you make them care enough to read it in the first place? Mo...
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Money can't buy you happiness - unless you're smart about it. Dr Elizabeth Dunn reveals the surprising ways in which money CAN make us happier, and also why it so often fails to do so. Along the way we discuss the importance of getting rid of the long words, even if you're an academic, because: ...
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Hugh Culver has done a lot of stuff in his life - from leading adventure holidays in the Antarctic to giving keynote speeches to companies and conferences all over the world.  For him, writing a book was an opportunity to reenergise and deepen his thinking, to create something distinctive, and i...
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Horses don’t care what your job title is. They’re not impressed by the car you drive. The only way a horse will follow you is if it trusts you. And it will trust you only if you’re leading authentically. Jude Jennison discovered the astonishing power of horses to transform people’s approach to l...
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'I've finally decided that I really should be writing books backwards.' Instead of locking himself away in a room to write a book (as he did first time round), or even getting some supporting research in hand beforehand (book 2), top marketer Drew Davis is writing his third book backwards. He's ...
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For many CEOs, 'doing' social media is terrifying. Much easier to hire a millennial to do it for you. But in a world in which trust in corporates is at an all-time low, Michelle Carvill argues the best way to address that is to 'step outside of the boardroom and start having authentic conversati...
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Most business book authors aren't professional writers. Martin Norbury failed his English O-level twice, but he knew that he had a story to tell that mattered. In this week's conversation he reveals how he went about turning the stuff in his head into a brilliantly readable book - from interview...
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What's your mission statement?  We can get caught up in business - and indeed in business writing - in showcasing ourselves. We airbrush the version of ourselves that we present to others. And in doing so we unwittingly lose the emotional connection, vulnerability and authenticity that actually ...
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In the 1960s, Professor Laurence Peter articulated the famous Peter Principle: that an employee in a hierarchy tends to be promoted to 'his level of incompetence'.  As he looked at the evidence of women outperforming men throughout education and into the workplace, in the face of the ongoing gen...
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'The more people you know, the more stuff you get done. It's as simple as that.' But reaching out is an art: targeting the right people, approaching them in the right way, getting over yourself in the first place. In Reach Out, Molly Beck shares her simple, brilliant system for creating a networ...
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Highlights from the last few Extraordinary Business Book Club episodes, with a focus on fixing the problem every writer cares about: how to get going and keep going. I guarantee you'll find at least one idea here that will get you unstuck, and one thing to make you go 'ew'.  Denise Duffield-Th...
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